google ads in rss

So according to this Google is testing AdSense in RSS. The integration code from TUAW.com's RSS feed is:

href="http://imageads.googleadservices.com/pagead/imgclick/16:7448?pos=0">

..Which is cool on one hand because you send over a permalink to the blog post and they give back contextual content; but on the other hand its an image ad only, which seems kind of broken. I'd hate to have to download that image on my sidekick.